HILLARI South East Asia Marketing - Organic Engagement
The Campaign
UGC Creation: We unleashed a total of 52 pieces of UGC centered around the “Fall into place” sound, with 12 local creators. These numbers highlight the pivotal role of organic content generation, accounting for a resounding 75% of the overall content.
The Strategy
Sped-Up Lyrics & Quote Pages: The visual content captured the attention of the audience, quickly gaining traction.
Influencers (Macro & Micro): Collaborating with influential personalities amplified the campaigns reach and resonance.
In a quest to resonate with the vibrant South East Asian market, the Hillari marketing campaign embarked on a compelling journey. The mission: was to build activity and engagement towards her single, "Fall into Place."
Our Approach
Facilitating relations bewteen enter.art & blank galleries
Web3 Consulting
Project Management
Created and executed the campaign in collaborations with Enter.art.
Marketing
NFT LAUNCH
