CLMD & Tungevaag
In November 2023, we launched a successful digital activation campaign for CLMD x Tungevaag - Dance(Sped Up) targeted at the South Asian market. Our approach was to leverage the power of User-Generated Content (UGC) on two of the most influential platforms in the region – TikTok and YouTube.
Digital Activation in the South Asian Market through UGC
TikTok - Music Accounts
Total views: 118.6K
Total comments: 30
Total likes: 4.2K
Total shares: 102
Since the launch, the TikTok campaign has generated impressive engagement, with a total of 122.9K engagements. The substantial number of shares not only indicates a strong connection to CLMD's music but also a significant reach throughout the TikTok community.
YouTube - Translated Lyric Clips
Total views: 4.7K
Total comments: 16
Total likes: 67
On YouTube, our translated lyric clips for “Dance” have also made a positive impact with 4.8K total engagements. The relatively high number of likes demonstrates that the audience not only watches but also appreciates the creative content.
Results
Wide Reach: Overall, the campaign has reached over 123K people on TikTok and YouTube, indicating a substantial foothold in the South Asian market.
Active Community: The number of comments and likes on both platforms indicates an engaged and active community that has positively responded to CLMD's music.
Sharing Power: The significant sharing activity on TikTok underscores the campaign's ability to create organic spread and appeal broadly.
Conclusion
Our digital activation campaign has not only achieved impressive metrics but has also created a meaningful connection between CLMD and the South Asian audience. Through effective use of TikTok and YouTube, we have succeeded in creating a wave of enthusiasm and engagement for CLMD's musical journey in the region. The continuation of this success now depends on maintaining and leveraging this newfound digital presence to continue building a dedicated audience.
